Luma.AI - Cookie Policy
Last updated: 6 January 2026
1. Introduction
Luma AI Ltd. and its related entities (“Luma AI”, “we”, “our” or “us”) provide the websites located at https://luma.ai/ (“Website”) and all of their subdomains, subpages and successor sites thereof through which the Luma AI Services are provided (together – the “Services”).
When you visit or access our Services, we use (and authorize third parties to use) cookies, pixels, beacons, local storage and similar technologies ("Tracking Technologies"). These allow us to automatically collect information about you, your device, and your online behavior, in order to enhance your navigation in our Services, improve our Service's performance, perform analytics, customize your experience and offer you, for example, tailored content that better corresponds with your interests.
This Cookie Policy is integrated into and forms part of the Luma.AI Privacy Policy.
2. What are cookies?
Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.
Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences and make the interaction between you and the Services smoother and more efficient. Cookies are also used to help ensure that the advertisements you see online are relevant to you and your interests.
3. Device Information
Using the Services requires an internet connection to our servers, and we may need to collect certain information from you and your internet-enabled device (“Device”) in order to make the Services available to you, such as hardware system profile data, internet connection data and any other data related to the operation of the Services from any device that logs onto the Services using your account.
We do not warrant that our Services will work on all Devices. You are solely responsible for obtaining and maintaining compatible Devices necessary to access and use our Services, as updated from time to time.
4. Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (for example when you are visiting our websites) – these are called "First Party Tracking Technologies". In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called "Third Party Tracking Technologies".
Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
5. What types of Tracking Technologies do we use?
● Strictly Necessary Tracking Technologies – these Tracking Technologies are automatically placed on your computer or device when you access our Services or take certain actions on our Apps or Websites. These Tracking Technologies are essential to enable you to navigate around and use the features of our Services. We do not need to obtain your consent in order to use these Tracking Technologies;
● Functionality Tracking Technologies – these Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services;
● Performance Tracking Technologies – these Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
The following Tracking Technologies are used in connection with our Services. For additional information about any of the Third Party Tracking Technologies, please visit the links of those companies provided.
|
Tracking Technologies |
Type |
Purpose |
|
First-party browser storage (Local Storage and Session Storage) |
Functionality |
Supports core service functionality by remembering preferences, maintaining continuity of in‑progress actions, facilitating onboarding and tutorials, and enabling purchase and account-linking flows. |
|
Google Firebase Authentication cookies |
Strictly Necessary / Functionality |
Session management and user authentication (maintaining logged-in state and securing access to the Services). |
|
PostHog analytics cookies |
Performance / Analytics
|
User behavior analytics, event tracking, product performance metrics, and limited session replay for improving the Services. |
|
Polar payments |
Strictly Necessary / Payments |
Enables secure payment processing, subscription management, fraud prevention, and checkout session continuity; payment credentials are processed and stored by Polar (merchant of record). |
6. How to manage and control Tracking Technologies
There are various ways in which you can manage and control your Tracking Technologies settings. You can change your preferences using our cookie settings tool (however, please note that this tool may only be available in certain jurisdictions). Other methods of managing your Tracking Technology preferences includes: changing your browser settings to send a “Do-Not-Track” signal. In such case, your browser will send us a special signal to stop tracking your activity; however, please note that certain features of the Website may not work properly or effectively if you delete or disable cookies.
To learn more about how can manage your cookies, below is a list of useful links that can provide you with more information on how to manage your cookies:
You can learn more and turn off certain third party targeting and advertising cookies by visiting the following third party webpages:
● The Interactive Advertising Bureau (US)
● The Interactive Advertising Bureau (EU)
●
European
Interactive Digital Advertising Alliance (EU)
You can withdraw your consent to personalized advertising experience on your device at any time by using your device settings as follows:
● On iOS, depending on the applicable iOS version, you may withdraw consent across all apps by either enabling the “Limit Ad Tracking” setting or disabling the “Allow Apps to Request to Track” permission in your iOS device settings. Depending on the applicable iOS version, instead of withdrawing consent on a device-wide basis, you may also have the option of withdrawing consent on a per-app basis by disabling tracking permissions for specific apps that appear under the “Allow Apps to Request to Track” setting in your iOS device settings (precise directions may differ depending on the applicable iOS version.)
● On Android devices, you may withdraw your consent in the Google Ads settings within your Android settings by enabling the “Opt out of Ads Personalization” setting (precise directions and the name of the setting may differ depending on the applicable Android versions and device manufacturer).
7. Contact us
If you have any questions about this policy, please contact us at: https://luma.ai/.